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PR: Chicken Ads Reveal Abuse Double-Standard, SAVE Charges

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Contact: Teri Stoddard
Telephone: 301-801-0608

Chicken Ads Reveal Abuse Double-Standard, SAVE Charges

WASHINGTON / August 20, 2013 – A leading victim-advocacy organization is calling on Kentucky Fried Chicken to remove advertisements that depict a woman violently slapping a man. Stop Abusive and Violent Environments — SAVE — charges the ads endorse a double-standard which condemns violence against women, but views violence against men as acceptable and even comical.

A KFC spokesperson has claimed the abusive spots represent “tongue-in-cheek humor.” The controversial ad can be seen here: .

Columnist Barbara Kay devotes her August 13 column to the commercials. “There was a time when it was believed that women were never violent by nature,” she explains. “But we know now that domestic violence is a two-way street… it is time our culture stopped finding female on male violence an appropriate vehicle for comedy.”

The slap-ads have triggered an international outcry. Persons from 28 countries have signed a petition condemning the KFC ads for promoting “dangerous stereotypes.”

Facebook commentaries were much more pointed, calling KFC “sexist” and saying the company would never produce an ad making light of male-on-female violence.

“KFC executives should be hanging their heads in shame,” notes SAVE spokesperson Sheryle Hutter. “They still don’t get it – there’s no excuse for domestic violence whether it affects a man or woman.”

A major research compilation shows female-perpetrated partner violence is more widespread than male-perpetrated violence — 28.3% vs. 21.6%:

Stop Abusive and Violent Environments is a victim-advocacy organization working for evidence-based solutions to domestic violence and sexual assault: