New Program Outlines Strategies to Reach Male Voters for Election Success

PRESS RELEASE

Contact: Henry Herrera

Telephone: +1-301-801-0608

New Program Outlines Strategies to Reach Male Voters for Election Success

WASHINGTON / February 18, 2026 – Male voters have been described as the new “Power Demographic” (1). Accordingly, President Donald Trump achieved his election victory in November 2024 in large part as a result of the support of young men. Trump scored impressive gains among all four racial and ethnic groups, largely due to a wave of support from 18 to 29 year-old men.

Compared to the 2020 election, gains among male voters across four key demographics were documented (2):

Whites: 4-point gain
Blacks: 8-point gain
Latinos: 12-point gain
Asians: 6-point gain

Following the election, Democrat governors of California, Connecticut, Maryland, and Michigan established new programs (3), and, in January, the Republican governor of Utah convened a Men and Boys Well-being Symposium (4).

Other notable developments include:

Bills supportive of men’s issues have been recently introduced in Colorado, Virginia, and Washington State (5).
Men’s health is receiving greater attention, as the American Medical Association approved a resolution last November calling on states to establish offices of men’s health (6).
A number of states have introduced shared parenting bills with a presumption of joint custody (7).

Now, candidates are planning for the November 2026 elections and developing strategies to attract the male electorate. In support of these efforts, SAVE has developed a how-to presentation titled, “How to Engage with the Male Voter to Assure Election Victory.”

The 22-slide PowerPoint presentation covers:

Why men represent the new “Power Demographic”
Lessons learned from the 2024 presidential election
Recommended strategies to secure election victory in 2026

The program is suitable for viewing by individual candidates or by teams of political activists. The program is available at no charge on the SAVE website (8).

SAVE – Stop Abusive and Violent Environments – is a 501(c)3 organization working to assure due process, fairness, and equal opportunities for men.

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