PRESS RELEASE

Contact: Teri Stoddard
Telephone: 301-801-0608
Email: tstoddard@saveservices.org

Chicken Ads Reveal Abuse Double-Standard, SAVE Charges

WASHINGTON / August 20, 2013 – A leading victim-advocacy organization is calling on Kentucky Fried Chicken to remove advertisements that depict a woman violently slapping a man. Stop Abusive and Violent Environments — SAVE — charges the ads endorse a double-standard which condemns violence against women, but views violence against men as acceptable and even comical.

A KFC spokesperson has claimed the abusive spots represent “tongue-in-cheek humor.” The controversial ad can be seen here: http://www.youtube.com/watch?v=mRH9NBcd33k .

Columnist Barbara Kay devotes her August 13 column to the commercials. “There was a time when it was believed that women were never violent by nature,” she explains. “But we know now that domestic violence is a two-way street… it is time our culture stopped finding female on male violence an appropriate vehicle for comedy.” http://princearthurherald.com/en/culture-2/barbara-kay-kfcs-hot-shot-bites-ad-campaign-leaves-me-cold-3

The slap-ads have triggered an international outcry. Persons from 28 countries have signed a petition condemning the KFC ads for promoting “dangerous stereotypes.” http://www.change.org/petitions/kentucky-fried-chicken-stop-making-light-of-domestic-violence

Facebook commentaries were much more pointed, calling KFC “sexist” and saying the company would never produce an ad making light of male-on-female violence.

“KFC executives should be hanging their heads in shame,” notes SAVE spokesperson Sheryle Hutter. “They still don’t get it – there’s no excuse for domestic violence whether it affects a man or woman.”

A major research compilation shows female-perpetrated partner violence is more widespread than male-perpetrated violence — 28.3% vs. 21.6%: http://domesticviolenceresearch.org/

Stop Abusive and Violent Environments is a victim-advocacy organization working for evidence-based solutions to domestic violence and sexual assault: www.saveservices.org