Success: Jimmy Choo Ltd Agrees to Remove Offensive Ad
October 27th, 2011
Fathers and Families joined with Jane Doe Inc., The Massachusetts Coalition Against Sexual Assault and Domestic Violence this week in a joint letter to protest an advertisement from the luxury shoes, clothing, and bags company Jimmy Choo Ltd. The ad, which depicts a woman stepping on a man’s head as he lies prone on the floor, appears on their website, in print ads, and in many of their storefronts. We explained:
Unwittingly, your ad both trivializes domestic violence and makes it appear that partner abuse is acceptable. The man in the photo appears to be in fear and possibly in pain or even dead, and the woman pictured seems to be about to put her full weight on the man’s skull.
We also asked our members to call Jimmy Choo Ltd to protest. Your response has been overwhelming, and we’re pleased to report that Jimmy Choo Ltd has now agreed to remove the offensive ad from all of their stores, all print media, and their website. They emphasize that they did not mean to offend, and they apologize.
We commend Jimmy Choo Ltd for understanding our concerns and acting so quickly.
Our original letter can be seen in its entirety here.
With best regards,
Glenn Sacks, MA
Fathers and Families
Toni K. Troop
Director of Communications
Jane Doe Inc., The Massachusetts Coalition Against Sexual Assault and Domestic Violence